Case study analysis Example | Topics and Well Written Essays - 1000 words - 4

Analysis - Case Study Example For this case, the hotel ventured into launching a nationwide campaign for to go green without losing its customers. The firm had a challenge of balancing its corporate strategies with environmental management plans (Slye, 2015). The hotel needed a personnel, who could engineer the delivery of excellent and trendy hotel experiences and at the same time, reduce the hotel’s ecological footprints. The hotel chose on Business Evolution Consulting as the project manager and the latter firm helped to formulate a plan called the Kimpton EarthCare (Slye 2015). The program so far has remarkable benefits to both the hotel group’s management and customer experience. Planning the project occurred in three phases, the first of which was of remarkable success. The remaining two faces of the project are yet to be completed. They include a recycling project, and replacement of the hotel equipment including fabrics with organic materials. The two latter projects faced objection from a section of stakeholders. In ensuring proper and reasonable arguments on the returns from investing in the two projects, there is a need for a review of fundamental lessons from the first project. The first lesson for stakeholders is the fact that the firm has a desire for excellence and creation of difference in approach to balance between corporate strategies and management of the environment. For such a case, it is justified all stakeholders in the corporation should consider that there has already been past success (Silverman & Thomas, 2006). Success is because the company put the project as a part of its vision. There is a generalized ideology for the advocacy for environmental care among the business across the globe. The company already has a history of venturing into managing the environment, which makes it unique among the customers. Some people may consider that the Green initiative is no longer news to the public because the corporate headquarters has the plan